YouTube is reportedly offering creators millions of dollars to stay exclusive as Netflix aggressively signs top online stars and video podcasters in a growing streaming battle.
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Netflix aggressively pursued popular online personalities, including children’s entertainer Ms. Rachel, to expand its creator-led programming.
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Netflix acquired exclusive video rights for major shows like The Breakfast Club, forcing YouTube to remove existing episodes from its library.
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YouTube warned creators that declining exclusivity deals meant risking critical marketing resources and lucrative brand sponsorship opportunities.