Nollywood actress Mercy Johnson-Okojie has sparked outrage on social media over her ₦25,000 “Girls Tag” menstrual hygiene kit. Critics label the premium price tag “tone-deaf” and elitist, pointing out Nigeria’s severe economic crisis, ₦70,000 minimum wage, and the stark reality of period poverty affecting 37 million citizens.
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Inside the ₦25,000 Girls Tag box, which includes custom sanitary pads and the educational puberty guide, “Youberty”.
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With over 40% of Nigerians living below the poverty line, critics argue that a ₦25,000 period kit is out of reach for average families.
The classism in Nigeria is quite frankly insane.
A celebrity comes out to sell sanitary pads for ₦25k in a country with one of the highest levels of period poverty, where the minimum wage is ₦70k, and people are seriously calling it “affordable.”Affordable to who exactly?…
— Philemon Isa (@IamSocialMallam) May 20, 2026
Dear @realmercyj, Nigeria is a poor country. Elitism should never extend to the basic rights and dignity of girls and women. Sanitary pads are not luxury items. How many Nigerians can realistically afford ₦25k monthly for a basic necessity? What is wrong with us Nigerians? https://t.co/7kn2XQ83vK
— Rebekah (@enobong) May 20, 2026