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Inside Heineken House Experience: A multi-sensory consumer experience of Hot Air Balloons, UEFA Champions League, Formula 1, and live music

Posted by caleburbanus96@gmail.com May 7, 2026



Inside Heineken House Experience

Lagos came alive on May 3 as Heineken delivered a bold, high-energy showcase at “A Day With Thibaut,” the inaugural event of the Heineken House Experience. Hosted at the iconic Ilubirin, the experience marked the start of a multi-day activation designed to bring fans together through sport, music, and immersive premium experiences.


Ayo Makun, popularly known as AY entertaining guests at the Heineken House Experience


Johnny Drille Heineken House Experience


Guests at the Heineken House Experience


Unveiling of the groundbreaking Hot Air Balloon by the Managing Director of Nigerian Breweries Plc., Thibaut Boidin


Heineken invites fans to step into something truly different, an experience



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